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We stand for arts....because it matters.


2018 Non-profit Achievement Award Winner

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C.R.O.W. is a member of the NAO

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C.R.O.W. was voted 

"Best Performing

Arts Group"

by the Florence Community

in 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021 & 2022.

Thank you for choosing us for 9 consecutive years! 


C.R.O.W. was a proud participant in the Florence area AEP6 Study, 2023


C.R.O.W. is a member of the Florence

Area Community Coalition


Artistic Director,

Melanie Heard

received the

Paul Harris Fellowship

Award from the Florence Rotary Club in 2016. 


C.R.O.W. was a Nominee for 2018 and 2019

Our Mission:


C.R.O.W aims to inspire, educate, and empower youth through professional caliber arts education and performance opportunities.

Our Vision:


C.R.O.W. believes in the enrichment of our rural community students and aspires to provide a safe, inclusive, and welcoming environment to explore creativity through the arts. 

INCLUSIVITY: C.R.O.W is dedicated to advancing the cultural arts in our community by providing accessible and inclusive experiences for all.

OPPORTUNITY: Our program offers a wide variety of opportunities for involvement and facilitates a safe space for creative exploration.  

COMMUNITY: C.R.O.W. supports and improves our community through performance, education, outreach, cross-generational collaboration, leadership, and community partnerships.  

ENRICHMENT: C.R.O.W.'s immersive arts programming instills a greater sense of confidence and self-esteem in participants, as well as builds inter-personal communication skills, empathy, personal growth, character development, and problem solving.

PHILOSOPHY:  Our Philosophy has always been that "The Arts Really Do Matter."  

  • We believe that the Arts can have a profound impact on the individual, community, and beyond.

  • We believe that the Arts play a major role in the creation of well-rounded, contributing members of society. 

  • We believe that the Arts hold expansive power to break stereotypes, bridge gaps, and broaden horizons. 

Our Diversity Statement:


C.R.O.W. is committed to providing a safe space in which students feel comfortable to be their authentic selves. We promote and embrace each person’s diverse background, ideas, and perspectives. We believe in the power of diversity, equity, and inclusion through cultivating a healthy community and seek to involve participants of all ages in an effort to bridge generations through the Arts. We seek to provide a path where every student has the opportunity to thrive. 

C.R.O.W.'s Mission, Vision, and Diversity Statements were refined and adopted by the Board of Directors on January 18, 2023.

CLICK HERE to meet our creative team.  




The C.R.O.W. Center for the Performing Arts is located at 3120 HWY 101 in Florence, OR.

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